I think Tom Olverson and I have been reading each other's mail! Once in a while I find a point of view so compelling I want others to see it, even if I didn't write it. The author isn't important; the idea is. I've based my work at Connor Associates based on this concept for 22 years. So it's with a great deal of enthusiasm that I share his recent blog on Strategic Marketing. If you agree with Tom, then Connor Associates is a great choice as your neutral, objective, no-horse-in-the-race partner to implement his suggestions.