Connor Tapped for ADVIS Conference Opening Keynote
Connor Associates President Mike Connor will provide the Opening Keynote address for the Association of Delaware Valley Independent Schools (ADVIS) Enrollment Retreat on May 5, 2021. The topic will encompass Where Are Your Ideal Students Now? Where Will They Be In 2025?
Connor will cover identifying in real time where the most mission-appropriate families in your market live – those who share the characteristics, values, and attitudes of the families you would like to replicate at your school. These may represent your school’s most ideal full- and near-full pay family prospects or those who share an interest in flagship programs at your school such as arts, athletics, social justice, and many others, depending on your mission. Where do they live now? Where will they emerge in 2025?
Among Connor Associates’ signature services, “Enrollment Feasibility and Five-Year Forecasting” is popular with school leaders and boards who want to make enrollment and income projections based on highly customizable data. Its purpose is to identify areas where resources should be spent on marketing—where you will get the most return on the marketing budget now and in the foreseeable future.
Connor’s Keynote will present approaches on how to use big data, predictive modeling, and lead nurturing to find, enroll, and keep those families who share your core values. Together, we will explore, discuss, and share insights on key skills needed by enrollment managers in order to meet an ever-changing marketplace.
Mike is also looking forward to sharing the program with a former client, Barbara Eghan, Director of Enrollment Management and Financial Aid, at Georgetown Day School, who will offer the Keynote on May 6, Enrollment Through an Equity Lens. In this address, Barbara will share some of the insights and methodologies she and her team have used to mine admissions data and develop a deeper understanding of how to bring enrollment outcomes into greater alignment with the school’s historical commitment to racial diversity, equity, and inclusion.
Although Connor Associates is based in northern California, our 16 associates and strategic partners span the country. Over the past 22 years we have served the market research, planning, and branding needs for hundreds of private, charter, independent, and international K-12 schools in the US, Europe, Africa, and Asia. If you’re interested in knowing more about Connor Associates and our strategic partners, contact us here.
