Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Connor Associates is a highly personalized marketing,
advancement, and strategic thinking consultancy.

We create opportunities to link families, schools, and communities through our work with
private schools, independent schools, public charter schools, and non-profit organizations.

Marketing Therapy

with Mike Connor

It is with great pleasure that Connor Associates announces a new partnership with St. David’s School, an independent, college preparatory day school in Raleigh, North Carolina.
Connor Associates recently added four new Image Audit Research Associates to handle increasing demand for external perceptual studies to inform school planning for marketing, enrollment and retention management, community engagement, and institutional strategic planning. We'll feature a new Associate each week in the month of February. This week please welcome Debra Schade!
Connor Associates recently added four new Image Audit Research Associates to handle increasing demand for external perceptual studies to inform school planning for marketing, enrollment and retention management, community engagement, and institutional strategic planning. We'll feature a new hire each week in the month of February. This week please welcome Caroline Vroustouris!
In Part 1, we discussed the link between the "first base" of brand and the "second base" of creating terrific customer experiences. To get positioned for a grand slam, however, requires a runner to reach "third base." What is "third base?" Seamless collaboration among your internal audiences to create great customer experiences. The director of school marketing (or its equivalent position at your school) has an opportunity to become the marketing "connective tissue" among those internal groups.
The biggest opportunity I see for school marketers as we move through 2019 is to recognize and nurture the alliance of brand, customer experience, and collaboration. Each is important in its own right. Taken together, they are powerful. When the bases are loaded with these three, it makes a marketing grand slam possible!

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