Competitive Analysis Using a Secret Shopper

This is about discovering opportunities to reposition your school in the marketplace, and identify or reinforce your salient points of differentiation. This helps your admission ambassadors, who are all of your insiders at the school, to engage with prospective families from a position of strength. The goal is to help you host more visitors - once they visit, typically 60% enroll.

We will assess the experience of how a prospective family connects with your school and moves through the admission process from inquiry through enrollment. We also evaluate your programmatic opportunities and associated messaging, what differentiates you from the competition, and how your value proposition is delivered and received.