External Image Audit (Perceptual Study) 

This is about understanding external perceptions of your school, proactively navigating reputational risk and authentically boosting positive messaging for higher conversions and yield. It is also effective for testing the feasibility of operations, facilities, programs, or tuition setting. 

Through permission-based, qualitative phone interviews across several constituent groups, our talented and experienced associates uncover and reveal your organization’s perception in the eyes of those you currently serve, those you seek to serve, and those who can influence who you serve.

What we hear over and over again from our clients is that the External Image Audit raises the visibility and the positive perception of the School because it demonstrates that the School is a self-assessing organization. Your current and prospective constituents appreciate knowing you proactively engaged with an unbiased third-party to hone your mission and core values, your product, your sustainability, and your role in the community.

This is a particularly valuable tool for strategic planning and for crafting compelling stories and messages, and preparing for the accreditation process.