“The Enrollment Feasibility and Five-Year Forecast showed us who could afford our product, who thinks like us, and who would be most likely to choose our product. Your research and data changed our marketing to a microtargeting view. That was a game changer...”

- Andrew Deyell, Fmr. Head of School, Elmwood Franklin School, Buffalo, NY

Enrollment Feasibility, Five-Year Forecasting, and Tuition Pricing Strategies

This is about getting a grip on enrollment reality and arming you with a strategy to address it. Savvy boards demand this data to assess and safeguard their school’s sustainability.

We create a Prospect List, which helps you identify in real time the most mission-appropriate families in your market who share the characteristics, values, and attitudes of the families you would like to replicate at your school. This reveals families who may not have been a part of your school’s history, but who should be a part of the school’s future.

We visually prioritize the primary, secondary, and future markets of your mission-fit families, and project where your most productive markets will be in five years so you can “skate to where the puck is heading.”

In addition, we help you use the Prospect List to target digital Facebook ads. When you join your social with your direct mail (running a dual platform campaign), you can extend the effectiveness of the school’s marketing dollars.  Please contact us for detailed information.

Of course pricing strategies are important now more than ever. We have the expertise to advise you on tuition pricing strategies as well.