Connor Associates Announces Multi-Market Enrollment Feasibility Project with The Madeira School (McLean, VA)
Enrollment Analysis Goes Multi-Market for Prestigious Girls Boarding School
Connor Associates is taking its Enrollment Feasibility and Five-Year Enrollment Forecast to new levels in the service of identifying potential female boarding students for The Madeira School in McLean, VA. Connor will run psychodemographic predictive modeling marketing studies and Five-Year Enrollment Forecasts for Madeira’s primary DC area market, and to also boost enrollment from Atlanta and Miami-Palm Beach.
Karen Joostema, Director of Communications and Marketing at Madeira, explains why Connor Associates was chosen for this important work:
"The Madeira School is thrilled to partner with Connor Associates, which has a stellar track record of using psychodemographic modeling to highlight mission-appropriate families within specific markets. We look forward to working alongside such a reputable and data-driven organization.”
Award-Winning & Groundbreaking School
The Madeira School is an independent boarding and day school that educates girls in grades 9-12 and is located 10 miles from Washington, DC. Among the many student life experiences, Madeira famously hosts on-campus indoor & outdoor equestrian riding facilities as well as its unique Co-Curriculum Program. This 50-year old program, which won the prestigious National Association of Independent Schools (NAIS) 2003 Leading Edge Award, emphasizes real-world experience and applied learning via personalized 5-week internships typically experienced during junior and senior years at college.
Madeira Unexpected
To learn more about the rich and rigorous student life at Madeira, click here for 'Madeira Unexpected'. This is the School's universally lauded and award-winning 2020 recruiting video.
More About Madeira
Lucy Madeira founded The Madeira School in 1906 with the belief that it is a duty and privilege to help young women to understand their changing world and to have the confidence to live lives of their own making, their own passions, their own dreams. The Madeira School continues to impress in today's challenging times with its virtual learning and its design of hybrid courses for the 2020-2021 academic year. Teachers have designed innovative, developmentally appropriate, rigorous, and girl-centered curriculum in alignment with the School’s Educational Philosophy. Through the strategic use of technology, students, whether on campus or learning remotely, can engage with teachers, peers, and course content. As always, Madeira students will plan to immerse themselves in their learning in deep and joyful ways.
Connor Associates is proud to have Madeira School as a client. While we are based in Northern California, our 16 associates and partners span the country. Over the past 22 years we have served the market research, planning, and branding needs for hundreds of private, charter, and independent K-12 schools in the US, Europe, Africa, and Asia. For information on the comprehensive strategic services we offer, please visit us!
