Connor Associates To Work Again With 'Iolani School (HI)
One of the largest independent schools in the United States, with over 2,150 students, has again engaged Connor Associates. Six years have passed since Connor Associates last worked with ʻIolani School, and we are honored to have been invited once again to conduct an External Image Audit, part of our suite of perceptual study services. Niche.com, which ranks both public and private schools, cites ‘Iolani as an “A+ school in academics, diversity, teachers, college prep, clubs and activities, and sports. It further distinguishes ‘Iolani as the #1 best private school in Hawaii.”
“At ‘Iolani School, we are committed to developing liberally educated, well-rounded individuals who are well prepared for higher education and for responsible, moral citizenship. Part of this commitment is our dedication to continued growth and learning as an institution. Our partnership with Connor Associates provides us with the information and data to strategically plan and continually evolve our curriculum and programs to empower the leaders and intellectual pioneers of the future. ”
With comparative data from its work with the School in 2015, Connor Associates will have the opportunity to show how ‘Iolani has moved the needle to improve overall perceptions, competitive position, and the reasons behind improvements in conversions and yields. Understanding these perceptual assets will drive marketing decisions and inform institutional planning.
“What is exciting for both ‘Iolani and Connor Associates is the opportunity to measure the underlying reasons for the school’s success, and any perceptions of challenges it needs to address to continue coming from a position of strength in its marketplace. ”
As it did before, ‘Iolani School has demonstrated exceptional client collaboration and also graciously presented enculturation training to Connor’s research associates ahead of their constituent interviews. Connor Associates has indeed felt the hospitable Aloha spirit.
‘Iolani School has rich cultural diversity in its co-educational, college-preparatory program from kindergarten through 12th grade. The School was founded in 1863 at the request of King Kamehameha IV and Queen Emma. ʻIolani in the Hawaiian language means "heavenly hawk." Today, ʻIolani School is affiliated with the Episcopal Church in the United States, and hosts both boarding and day students.
The recipient of state-wide awards and kudos for achievement, performance, and facilities, ‘Iolani School also has a lot of heart. This is demonstrated with the School’s motto of “One Team” as well as its tireless efforts to care for its students, faculty and staff throughout the COVID-19 pandemic, including a safe return to blended on-campus learning beginning September 2020. As the Head of School, Dr. Timothy Cottrell, stated in a letter announcing the School’s return to the classroom, '“We are One Team, rich in tradition, dedicated to one another, and embracing the future.”
Connor Associates is proud to have ‘Iolani School (HI) as a client. Although Connor Associates is based in northern California, our 16 associates and strategic partners span the country. Over the past 22 years we have served the market research, planning, and branding needs for hundreds of private, charter, independent, and international K-12 schools in the US, Europe, Africa, and Asia. If you’re interested in knowing more about Connor Associates and our strategic partners, contact us here.
