Internal strengths and weaknesses of your school are important to identify. Those tell you who YOU think you are. But when you compare yourselves to how others outside the school see you, THAT is where great marketing plans are born. Without knowing external perceptions, you’re just navel-gazing.
Read MoreWhen a Head of School leaves or is let go, the board often defaults to the decision that it must find a new leader as soon as possible so that the school doesn’t appear weak or its reputation damaged by the departure. We think there’s a better way.
Read MoreIn the daily uphill scramble over wet boulders that describes school marketing and communication these days, you can count on there being more challenges ahead. In marketing and communication, our success depends not so much on the means we use to communicate, but on the ends, the outcomes, and the proven deliverables. Can we prove that what we are 'selling' has overwhelming value to the lives of the families investing in it—as THEY define value?
Read MoreCongratulations to all of you who this year are entering the two best jobs a school can offer. I’ve been there! Here is some hard-won advice for your journey.
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