Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

What Clients Are Saying

Connor Associates has worked with some of the finest academic and non-profit organizations across the nation as well as overseas.

Mike is a marketing and enrollment strategist with a brilliant reputation for making private school marketing easier and effective.  He brings amazing insight, previous classroom experience, and is data-driven and results-oriented. He's our first Senior Partner and helps keep free to schools.   

Rob and Liza Norman, Founders Resource for School Marketing Professionals

The conference call with Trustees went really well today. You were able to consolidate tons of feedback from hundreds of sources across multiple constituent groups, and put it all together in a package that Trustees could not only consume and process, but begin to formulate strategic responses to in advance of our Retreat. I'm so grateful for the expert work you did in this comprehensive study of parents, alumni, our external constituents, and community influencers. Again, thank you! Count me as a big Net Promoter of Connor Associates!

Trip Darrin, Head of School
Blue Ridge School

Mike Connor has excellent independent school experience and understands in a deep and comprehensive way what makes our schools thrive (the critical "levers")  -  and what stands in the way of progress and achieving full potential. That's a shorthand way of describing the great value you and your team bring to the process. 

Randy Hollister, Head of School
Loudoun Country Day School
Leesburg, VA

Following our  work with Connor Associates, we rewrote our mission statement, core values, and defined our academic program. That work led to the creation of a new strategic plan.  Enrollment is at the highest it’s been in six years. Applications are at an all-time high. (2018)

Josh Stern, Head of School
St Paul's Episcopal School
Oakland, CA

We are clearer on our mission.  We're more articulate on what we stand for and what we won't stand for. We are more united in our K-12 message.  They make it work for your schedule, not vice versa.

Our enrollment has increased and has held steady over the past five years.  We are more selective these days. Connor Associates provides unvarnished feedback in many areas. People are more forthright than when we tried to do this research in-house. They are timely, thorough, and yes, they are expensive.  But being underenrolled is much more so.

At Bentley, we operate on a very tight budget. That said, it was well worth the cost. 

Arlene F. Hogan, Head of School
Bentley School
Berkeley and Lafayette (Bay Area) CA