Bonnie Hariri

Research Associate

Bonnie Hariri is an experienced Researcher and Consumer Insights Consultant with more than 15 years of expertise conducting qualitative and quantitative research across education, financial services, healthcare, technology, and retail sectors. She has worked with leading organizations—including Google, Indeed, Ipsos, Northern Trust, Merkle, and Grant Thornton—to uncover deep consumer, family, and stakeholder insights that inform strategic decisions and drive measurable outcomes.

In the education sector, Bonnie supports independent and private schools nationwide with image audits, community perception studies, and strategic insights that guide enrollment strategy, marketing and communication effectiveness and mission alignment. Her work helps school leaders understand the needs of current and prospective families, reduce barriers to access, and strengthen institutional identity across diverse communities.

Bonnie’s core strengths include mixed-method research design, advanced interviewing, data synthesis, and insight-driven storytelling. She specializes in translating complex qualitative and quantitative findings into clear, actionable recommendations for Heads of School, Boards, and organizational leadership teams.

She holds a Master of Science in Integrated Marketing Communications and a Bachelor’s in Speech Communications and is passionate about developing research-led strategies that meet the evolving needs of institutions and the communities they serve.