“Pulling in the Same Direction”
Everyone’s Role in Advancing the Mission of the School
by Mike Connor, President of Connor Associates
Loved your eBook. What I loved is how comprehensive it is and thus, the clear statement that everyone needs to own the marketing of the school. It was really interesting to see how different constituent groups could positively impact marketing.
I also liked the importance you place on collaboration as a mechanism for marketing the school internally first.
Great read!
Tom Olverson, Search Consultant, leadership mentor at RG175 and former Head of School
Do any of These Comments Sound Familiar?
“I’m a teacher — not a cheerleader.”
“Marketing isn’t my job.”
“Schools aren’t businesses.”
Is it hard to convince faculty, staff, the Head of School, the Board of Trustees, or others in your private school community about the value of marketing?
Internal Marketing First
While many may equate marketing with external promotion, public relations, or advertising, making the most of these external initiatives begins with a cohesive and collaborative internal marketing effort.
Word-of-Mouth is the Best Marketing Tool
Up to 80% of all new enrollments will come to your private school from positive word of mouth. That begins inside the school.
Listening, Understanding, and Maximizing
By listening and looking for internal opportunities to collaborate, by listening carefully to those you seek to serve externally, and by making sure all stakeholders understand their interdependence for successful enrollment and retention, a school can maximize marketing and advance its mission.
Start Pulling in the Same Direction
Download our free eBook to learn how to get your team collaborating in the marketing success of your private school. You’ll receive specific guidelines for the roles of:
Head of School, Divisional, and Department Heads
Faculty and Staff
Enrollment Management and Admission Professional
Development Professional
Communications
Finance and Operations Personnel
Board of Trustees
Download the Free eBook!
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Email Mike if you have a question.
“To make everyone’s role in advancing the mission more than an aspiration, we need to think laterally, transcending our individual job descriptions and roles. We need to encourage discussion about our various office’s needs, expectations, and priorities. We need to listen to the pressures facing our colleagues. We need to be willing to pick up the balls others drop. We need to let our colleagues know that our objective is to help them succeed.”