We are delighted to announce Connor Associates impressive success with a recent candidate search and placement. Thom Greenlaw, Strategic Partner for Search Services, was asked to find a new CFO for a Boston Area School with a very short three-month turnaround.
Read MoreConnor Associates President Mike Connor will provide the Opening Keynote address for the Association of Delaware Valley Independent Schools Enrollment Retreat on May 5, 2021. The topic will encompass Where Are Your Ideal Students Now? Where Will They Be In 2025?
Read MoreI will be hosting a serious Big Data session on enrollment and communication lightheartedly titled “The ‘Burger Approach’ to Seriously Increasing Inquiries, Conversions, and Yield!“ on April 15 -16 for a new event hosted by Mia Johnstone, The School Marketing Summit. I will be joined by many other private school marketing leaders who will cover the top-of-mind concerns for those tilling the fields of admission and Marcom.
Read MoreMike Connor and Thom Greenlaw, two internationally known private school consultants, are teaming up to deliver a new approach to private school search and placement services. “Connor Associates Leadership Search,” explains Mike, “bases fees upon services rendered, not the industry standard of a percentage of salary.”
Read More“A successful brand piques the interest of those you wish to serve and reinforces what is special to the existing community. We’ve done our job if in the end, the community says, “You absolutely got us.””
Read MoreConnor Associates’ Founder and President Mike Connor is announcing a new service line, which includes search and placement functions for Business and Operations, Advancement, Development, Marketing, Communication, and Enrollment Management.
Read MoreConnor Associates’ Strategic Partner Angie Ward and Co-Founder of digital marketing firm Enroll Media Group: “Market research can avoid the “spray and pray” method wherein marketers spend money ineffectively, hitting almost everyone in a few markets and instead being very targeted about whom and where they target, and with what messages. Market research and digital marketing really do go hand-in-glove, when done well.”
Read MoreIf your brand is "what people say about you after you've left the room," you need an objective listener to hear what they are saying! It's all about reputational asset and risk management. These Image Audits are among Connor Associates' most valued services and are at the foundation of effective marketing plans.
Read MoreJoin this discussion with your biggest challenges and pain points in mind and leave with practical strategies and solutions to move forward.
Read MoreOur new eBook describes the roles all school administrators, trustees, and faculty must take to attract and retain mission-appropriate families.
Read MoreWhen I was a Development Director, knowing the 80/20 rule—that I'd get 80% of our fundraising revenue from 20% of our donor base—left me with an obvious question…
Read MorePrivate school heads I have spoken with over the summer are not only trying to plan for uncertainty, but their marketing and enrollment administrators are adapting to this fast-changing and challenging environment by deploying more social media and a virtual shotgun of marketing tactics. Is that the best place to start? Not necessarily!
Read MoreThe one thing I am most concerned about is the tendency for private schools to react to declining enrollment by reducing their investment in marketing and market research, while putting increasing pressure on marketers, communicators, and enrollment managers to pull them out of the slump.
Read MoreIt's an inconvenient truth: Our current and future families don't care about how great we think we are! They might be attracted to our vision and believe in our mission. But our brand communications are most effective when they reflect the reason we do what we do. The why. The so what?
Read MoreI recently learned via my subscription to InspirED's School Marketers Daily Jolt newsletter that InspirED's podcasts, hosted by co-founder Rob Norman, announced that his interview with me about Private School Faculty As Marketers was one of his top two episodes "of all time."
Read MoreTo make schools more responsive and resilient, I’ve been a fan of qualitative and quantitative data-driven research. How do prospective families experience the admission process? Why do some enroll and others don’t? Why do families choose to leave a school? How did the school make a difference in the lives of its alumni? Making assumptions or projecting is dangerous.
Read MoreWithout faculty support, most external promotional initiatives will fail. When a teacher talks about how good your school is, that matters. Teachers hold the credibility cards. Evidence of great teaching and learning is the primary motivator for enrollment and retention.
Read MoreLatest headlines: NAIS enrollments down 10% in 10 years. Hard inquiries down 20%, mirroring private colleges. Listservs buzzing about how to increase full-pay families. Even successful schools with waitlists in upper grades are concerned about lower school enrollment, where the value proposition is often more difficult to make.
Read MoreHere are a few concrete suggestions (some tongue in cheek) that you can share to remind teachers and coaches of the huge role they play as advocates for your school. In a parent's mind, teachers hold the credibility cards.
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