Here are a few concrete suggestions (some tongue in cheek) that you can share to remind teachers and coaches of the huge role they play as advocates for your school. In a parent's mind, teachers hold the credibility cards.
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This time of year is hiring season for independent schools. Here's some counsel for enrollment managers just starting out, and for those who seek to move on to a new school.
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My entry into education market research 20 years ago centered on encouraging schools to take an “outside-in” look at themselves. The tendency of school administrators at the time was summed up in the phrase, “We know who we are better than anyone else!”
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Huge shifts are also shaking the roles of Trustees. As competition increases, they, too must take on more than their traditional role as fiduciary overseers. If they want to ensure the school’s sustainability and resilience, their ambassadorial role is paramount.
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I remember the days as a development director in the late 90s when there was a wide gulf between admission and development at independent schools based on admission directors' ethical concerns.
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Connor Associates recently partnered with national urban planners Kittleson and Associates to advise the City of Fort Lauderdale, Florida about educational options to consider as its population grows. The initial thinking was that the small planning area they were developing might call for a new independent school,
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The biggest opportunity I see for school marketers as we move through 2019 is to recognize and nurture the alliance of brand, customer experience, and collaboration. Each is important in its own right. Taken together, they are powerful. When the bases are loaded with these three, it makes a marketing grand slam possible!
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When I was a Development Director, knowing the 80/20 rule—that I'd get 80% of our annual fund revenue from 20% of my school’s donor base—left me with a huge question: Who are the top 20% and what are they capable of donating?
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