Marketing Therapy

Welcome New Clients

French American International School (OR)

• The Park School of Baltimore (MD)

• The Harvey School (NY)

• The Philadelphia School (PA)

• New Canaan School (CT)

• Havern School (CO)

• St. Anne’s Episcopal School (DE)

• Hackley School (NY)

• Bixby School (CO)

• Summit Montessori (MA)

• Wilmington Friends School (DE)

• ‘Iolani School (HI)

• Aspen Academy (CO)

• The Madeira School (VA)

• Stone Ridge School of the Sacred Heart (MD)

• Villa Academy (WA)

• Greensboro Montessori School (NC)

• French American International School (OR) • The Park School of Baltimore (MD) • The Harvey School (NY) • The Philadelphia School (PA) • New Canaan School (CT) • Havern School (CO) • St. Anne’s Episcopal School (DE) • Hackley School (NY) • Bixby School (CO) • Summit Montessori (MA) • Wilmington Friends School (DE) • ‘Iolani School (HI) • Aspen Academy (CO) • The Madeira School (VA) • Stone Ridge School of the Sacred Heart (MD) • Villa Academy (WA) • Greensboro Montessori School (NC) •

Posts in Fundraising

Private and Independent Schools: Now Is The Time To Invest In Our Future

The one thing I am most concerned about is the tendency for private schools to react to declining enrollment by reducing their investment in marketing and market research, while putting increasing pressure on marketers, communicators, and enrollment managers to pull them out of the slump.

Enrollment, Fundraising, ForecastingMichael ConnorMay 20, 2020Post

How To Determine Top 20% of Donor Base

When I was a Development Director, knowing the 80/20 rule—that I'd get 80% of our annual fund revenue from 20% of my school’s donor base—left me with a huge question: Who are the top 20% and what are they capable of donating?

FundraisingGuest UserOctober 1, 2019Post