Join this discussion with your biggest challenges and pain points in mind and leave with practical strategies and solutions to move forward.
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Our new eBook describes the roles all school administrators, trustees, and faculty must take to attract and retain mission-appropriate families.
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When I was a Development Director, knowing the 80/20 rule—that I'd get 80% of our fundraising revenue from 20% of our donor base—left me with an obvious question…
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Private school heads I have spoken with over the summer are not only trying to plan for uncertainty, but their marketing and enrollment administrators are adapting to this fast-changing and challenging environment by deploying more social media and a virtual shotgun of marketing tactics. Is that the best place to start? Not necessarily!
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The one thing I am most concerned about is the tendency for private schools to react to declining enrollment by reducing their investment in marketing and market research, while putting increasing pressure on marketers, communicators, and enrollment managers to pull them out of the slump.
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