Marketing Therapy

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French American International School (OR)

• The Park School of Baltimore (MD)

• The Harvey School (NY)

• The Philadelphia School (PA)

• New Canaan School (CT)

• Havern School (CO)

• St. Anne’s Episcopal School (DE)

• Hackley School (NY)

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• Wilmington Friends School (DE)

• ‘Iolani School (HI)

• Aspen Academy (CO)

• The Madeira School (VA)

• Stone Ridge School of the Sacred Heart (MD)

• Villa Academy (WA)

• Greensboro Montessori School (NC)

• French American International School (OR) • The Park School of Baltimore (MD) • The Harvey School (NY) • The Philadelphia School (PA) • New Canaan School (CT) • Havern School (CO) • St. Anne’s Episcopal School (DE) • Hackley School (NY) • Bixby School (CO) • Summit Montessori (MA) • Wilmington Friends School (DE) • ‘Iolani School (HI) • Aspen Academy (CO) • The Madeira School (VA) • Stone Ridge School of the Sacred Heart (MD) • Villa Academy (WA) • Greensboro Montessori School (NC) •

Posts in Forecasting

Macro v. Micro Marketing

Private school heads I have spoken with over the summer are not only trying to plan for uncertainty, but their marketing and enrollment administrators are adapting to this fast-changing and challenging environment by deploying more social media and a virtual shotgun of marketing tactics. Is that the best place to start? Not necessarily!

Forecasting, EnrollmentMichael ConnorJuly 14, 2020Post

Private and Independent Schools: Now Is The Time To Invest In Our Future

The one thing I am most concerned about is the tendency for private schools to react to declining enrollment by reducing their investment in marketing and market research, while putting increasing pressure on marketers, communicators, and enrollment managers to pull them out of the slump.

Enrollment, Fundraising, ForecastingMichael ConnorMay 20, 2020Post