We are delighted to announce Connor Associates impressive success with a recent candidate search and placement. Thom Greenlaw, Strategic Partner for Search Services, was asked to find a new CFO for a Boston Area School with a very short three-month turnaround.
Read MoreConnor Associates President Mike Connor will provide the Opening Keynote address for the Association of Delaware Valley Independent Schools Enrollment Retreat on May 5, 2021. The topic will encompass Where Are Your Ideal Students Now? Where Will They Be In 2025?
Read MoreI will be hosting a serious Big Data session on enrollment and communication lightheartedly titled “The ‘Burger Approach’ to Seriously Increasing Inquiries, Conversions, and Yield!“ on April 15 -16 for a new event hosted by Mia Johnstone, The School Marketing Summit. I will be joined by many other private school marketing leaders who will cover the top-of-mind concerns for those tilling the fields of admission and Marcom.
Read More“A successful brand piques the interest of those you wish to serve and reinforces what is special to the existing community. We’ve done our job if in the end, the community says, “You absolutely got us.””
Read MoreConnor Associates’ Strategic Partner Angie Ward and Co-Founder of digital marketing firm Enroll Media Group: “Market research can avoid the “spray and pray” method wherein marketers spend money ineffectively, hitting almost everyone in a few markets and instead being very targeted about whom and where they target, and with what messages. Market research and digital marketing really do go hand-in-glove, when done well.”
Read MoreJoin this discussion with your biggest challenges and pain points in mind and leave with practical strategies and solutions to move forward.
Read MoreOur new eBook describes the roles all school administrators, trustees, and faculty must take to attract and retain mission-appropriate families.
Read MoreWhen I was a Development Director, knowing the 80/20 rule—that I'd get 80% of our fundraising revenue from 20% of our donor base—left me with an obvious question…
Read MorePrivate school heads I have spoken with over the summer are not only trying to plan for uncertainty, but their marketing and enrollment administrators are adapting to this fast-changing and challenging environment by deploying more social media and a virtual shotgun of marketing tactics. Is that the best place to start? Not necessarily!
Read MoreThe one thing I am most concerned about is the tendency for private schools to react to declining enrollment by reducing their investment in marketing and market research, while putting increasing pressure on marketers, communicators, and enrollment managers to pull them out of the slump.
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