Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Connor Associates is a highly personalized marketing,
advancement, and strategic thinking consultancy.

We create opportunities to link families, schools, and communities through our work with
private schools, independent schools, public charter schools, and non-profit organizations.

Marketing Therapy

with Mike Connor

In Part 1, we discussed the link between the "first base" of brand and the "second base" of creating terrific customer experiences. To get positioned for a grand slam, however, requires a runner to reach "third base." What is "third base?" Seamless collaboration among your internal audiences to create great customer experiences. The director of school marketing (or its equivalent position at your school) has an opportunity to become the marketing "connective tissue" among those internal groups.
The biggest opportunity I see for school marketers as we move through 2019 is to recognize and nurture the alliance of brand, customer experience, and collaboration. Each is important in its own right. Taken together, they are powerful. When the bases are loaded with these three, it makes a marketing grand slam possible!
Connor Associates Strategic Services is pleased to announce a partnership with International School of the Peninsula, an independent school serving students from Nursery through 8th grade in Palo Alto, CA. The project with ISTP aligns with the school’s current strategic plan and will complement the full International Baccalaureate (IB) accreditation planned for 2019.
Think you know your school? Think you know how others perceive your brand? My entry into education market research consulting 20 years ago centered on encouraging schools to take an “outside-in” look at themselves. The tendency of school administrators at the time was summed up in the phrase, “We know who we are better than anyone else!”
Connor Associates Strategic Services is pleased to announce a partnership with Creighton Preparatory School, a private, Jesuit college prep high school located in Omaha, Nebraska.

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