Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Connor Associates is a highly personalized marketing,
advancement, and strategic thinking consultancy.

We create opportunities to link families, schools, and communities through our work with
private schools, independent schools, public charter schools, and non-profit organizations.

Marketing Therapy

with Mike Connor

I recently learned via my subscription to InspirED's Daily Jolt newsletter that co-founder Rob Norman's podcast with me about Private School Faculty As Marketers was one of his top two episodes "of all time."
I think Tom Olverson and I have been reading each other's mail! Once in a while I find a point of view so compelling I want others to see it, even if I didn't write it. The author isn't important; the idea is. I've based my work at Connor Associates based on this concept for 22 years. So it's with a great deal of enthusiasm that I share his recent blog on Strategic Marketing. If you agree with Tom, then Connor Associates is a great choice as your neutral, objective, no-horse-in-the-race partner to implement his suggestions.
Head of School Kim Zaidberg was pleased with the outcome. "Nearly all of Connor’s recommendations were adopted, from admission tips to curricular suggestions. His final presentation to the Board was highly actionable, pitch perfect, and helped get us all pulling in the same direction for the road ahead.”
Currently the fastest growing school in Colorado, Aspen Academy near Denver is a prime example of never taking leadership in the educational market for granted. We’re pleased to announce we’ll be working with this notable school on enrollment feasibility and forecasting. This innovative School seeks to expand their reach by engaging us to fine-tune their current market area, identify mission-fit full-pay prospects, and predict areas for future growth.
A program recently launched at St. Edmund’s is their Signature Experiences for Global Goals, a curriculum thread inspired by the 17 Sustainable Development Goals set forth by the United Nations. This program allowed St. Edmund’s Academy to be the first school in Pittsburgh to sign on as a UN Global School.

No front page content has been created yet.