Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Marketing Therapy

with Mike Connor

Latest news from fundraising consultants reports that 95% of your donations may come from only 5% of your donors, further tightening the tried and true 80/20 rule. Learn how you can easily--and reasonably--identify the top donors in your current pool, or by using psychodemographic data, identify POTENTIAL donors that fit top donor status!
Finland’s schools were back in the news recently. For many of us, Finnish education caught our attention in the early 2000s when their schools surprisingly ranked at the top of the PISA test -- Program for International Student Assessment. Since then, Finland has been inundated with seekers from around the world searching for education’s Holy Grail.
The addition of our new strategic partners, EdChanges and Enroll Media Group, is building on our success with a natural next step at a time when branding, communications, and conversion rates are necessities, and when strategic market research must underpin tactical print and digital communications for effective enrollment management, advancement marketing, and targeted parent communications.
Connor Associates Strategic Services is pleased to welcome a new partnership with Cambridge Friends School, PK-8, located in Cambridge, Massachusetts. Cambridge Friends School (CFS) is the only Quaker school in the state, and like other Quaker schools across the country, produces graduates known not only for academic preparation but also for peace, open-mindedness, social justice, their ability to serve as change agents, and their conflict resolution skills.
I can’t help but wonder that if another recession hits, or if independent schools can’t convince families of their enduring value as tuition continues to escalate, will this emerging trend toward Career-Tech Ed colleges turn out to be a tolling bell for some independent high schools? Are they a threat, or could their increasing popularity be an opportunity for us to consider another revenue stream alongside our more traditional mission and, in the process, build a bigger, more inclusive tent?