Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Marketing Therapy

with Mike Connor

The Woods Academy Selects Connor Associates for Market Research and Strategic Planning

Connor Associates Strategic Services is pleased to announce a partnership with The Woods Academy in Bethesda, MD. The project includes Enrollment Feasibility & Five-Year Forecasting, an External Image Audit, and institutional Strategic Planning.

Founded in 1975, The Woods Academy is an inclusive Catholic community preparing boys and girls to lead lives of significance. The School features a Montessori preschool that feeds a high school preparatory school educating students from Age 3 through Grade 8.

Students at The Woods are challenged and supported by a caring group of educators, friends, and parents. The Woods is a place that celebrates the individualism of the child in a nurturing community with a well-rounded program.

The hallmarks of a Woods Academy education include Faith Life and Community Service, the Arts, Montessori Preschool, Daily World Language, Technology, and Athletics. The Woods faculty, administration, and staff strive to lay a firm foundation in academic excellence, strong values, and physical health that will guide and support graduates throughout their lives.

The Woods is where children come to discover their talents, grow in their faith, challenge themselves, and foster a strong desire to lead lives of significance.

The Class of 2017 boasts an 100% acceptance rate to their first choice school and was awarded over $320,000 in merit based scholarships. On average, over 98% of The Woods graduates are accepted to their first choice school. 

Head of School Joe Powers remarks, "We are excited to be partnering with Connor Associates. Working with them will enable us to collect high level data and engage in strategic planning. Connor Associates, an industry leader in this space, will help The Woods Academy set the compass for the years ahead.  The School is in a very healthy position and this work will only make us stronger." 

We are proud to have The Woods Academy as a client. Connor Associates Strategic Services, LLC is based in California and has served the market research, planning, and branding needs of 450 private, charter, and independent schools and colleges in the US, Europe, Africa, and Asia over the past 20 years. For a blog detailing Enrollment Feasibility and Forecasting, please click here. There is also a brief video on our homepage.

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