Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Marketing Therapy

with Mike Connor

Two New Associates Join Connor Market Research Team

Two highly talented business, marketing, and education professionals are joining Connor Associates Strategic Services this fall in preparation for a full agenda of market research.

Erika Orsulak of Seattle brings a Graduate Education Degree in Public and Nonprofit Administration, along with substantial experience in major gift philanthropy, marketing, and program planning. Much of her work concentrates on organizations focused on student success. She excels at qualitative and quantitative evaluation and will use those insights to help our client partners think strategically.

Julie Union is an elected School Board member for the Solana Beach (CA) School District, which also includes Carmel Valley, Rancho Santa Fe, and Pacific Highlands Ranch. She is also Program Manager for San Diego’s Access Destination Management Company. She was a former Senior Account Manager for Creative Promotional Services in Los Angeles County, where she created effective promotional marketing solutions to help clients build their brand, acquire and retain customers, increase sales, and motivate employees. Julie, too, is passionate about research, best practices in education, and promoting student success.

“Both of these professionals will bring an objective and educated ear to understanding perceptions of our client schools, inside and out,” according to President Mike Connor.  “As Research Associates they will be in direct and confidential contact with admission prospects, community influencers, donors, alumni, and others the School seeks to serve. Their research will initiate solutions and opportunities around brand, community relations, enrollment, retention, philanthropy, program, and planning. 

“But it’s not all about the work,” Connor continued. “Erika’s an enthusiastic mountain and ocean adventurer, and Julie earned my respect for bravery as a once-upon-a-time fellow substitute teacher.  I’m delighted to welcome Erika and Julie to an already strong, experienced—and fun-loving—group. Our cultural touchstone: “If you have fun, you get great work done!”

Connor Associates Strategic Services, LLC is based in California and has served the market research, planning, and branding needs of 450 private, charter, and independent schools and colleges in the US, Europe, Africa, and Asia over the past 20 years. Please see



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