Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Marketing Therapy

with Mike Connor

Teachers and Coaches Hold the Credibility Cards

Doesn't surprise me.  Teachers and coaches do hold all the credibility cards. They have far more influence than they realize on a family's decision to choose one school over another. To a parent and a student, teachers and coaches have more credibility than anyone.

When I first started out in education, I was a teacher and coach.  What I learned in those roles continues to inform me today as a marketing, advancement, and strategic planning consultant.

You learn to listen.  Your learn to engage. You learn to seek the leading edge. You learn how to make a difference.

That’s why teachers and coaches are your most important promotional asset.  

Great teaching and learning. That's our product.  

Your teachers and coaches are the heart of successful enrollment and retention. That's why of all the blogs I wrote last year, this one generated the most interest and shares.  

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