Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Marketing Therapy

with Mike Connor

Seattle Country Day School Winds Up Strategic Marketing and Enrollment Study with Connor Associates

Connor Associates Strategic Services recently completed a successful eight-month partnership with Seattle Country Day School, an independent K-8th grade school in Washington known for its peerless work with gifted and highly capable students.

Head of School Kim Zaidberg was pleased with the outcome:

“Mike and his research associates did a great job for us, not only by conducting confidential research, but extrapolating from it both strategic and tactical suggestions. While there is strong demand for our program, it is important for all schools to listen carefully to those we serve in order to stay ahead of the curve in a highly competitive educational marketplace. 

Nearly all of Connor’s recommendations were adopted, from admission tips to curricular suggestions. His final presentation to the Board was highly actionable, pitch perfect, and helped get us all pulling in the same direction for the road ahead.”

SCDS used Connor Associates’ findings to improve admission and retention practices and to add additional teachers and programs, including 33 new electives for the 2019-2020 academic year.

Seattle Country Day School started with a small group of parents in 1964 who were determined to find an educational program that would challenge gifted children. Today, the School’s mission remains the same and is located on a 2.4-acre campus on the north slope of Queen Anne Hill.

SCDS’ students’ education and accomplishments do not stop in 8th grade. Since the School’s early beginnings, SCDS alumni have been innovating, taking risks, creating, collaborating, problem-solving, and contributing to their communities.

We at Connor Associates are grateful for the confidence placed in our work and look forward to staying in touch as we follow SCDS’ growth and successes in the years ahead!

Connor Associates Strategic Services, LLC is based in California and has served the market research, planning, and branding needs of hundreds of private, charter, and independent schools. With 22 Associates and Strategic Partners, Connor Associates’ clients range across 26 states and four continents.

For further information, please contact Emily Griffiths, Director of Market Research and Client Relations,


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