Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Marketing Therapy

with Mike Connor

Private School Faculty as Marketers


I was pleased and honored to be interviewed by marketer extraordinaire Rob Norman, formerly of Turnaround Communications with his wife, Liza.

They recently established a terrific resource for school marketers worldwide, InspirED.  I was Rob's guest on his latest "Sparkcast," where we discussed the role of faculty in private school marketing.

This 45-minute podcast covers:

  1. Why faculty is so important to any marketing or branding efforts your school may undertake.
  2. What's the best way to enlist faculty in your marketing efforts.
  3. 7 things teachers should do - and NOT do.
  4. Faculty's role not only in enrollment management but also in development and alumni relations.
  5. Ways teachers can make connections with prospective students and families.
  6. The 6Ws that define your identity and differentiate you as a school.

In addition to the podcast, here are links to other Marketing Therapy blogs on this topic: 

Many thanks to you, Rob and Liza Norman, for this terrific opportunity to connect with your listeners and followers.  I hope my colleages in education will take note and remember that: 

The admission office may set the table, but the teachers bring the entree!

Listen to the Sparkcast here.

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