Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Marketing Therapy

with Mike Connor

New York’s Windward School Selects Connor Associates for Communications and Events Audit





Connor Associates Strategic Services is pleased to announce a partnership with The Windward School, nationally recognized as among the top-ranked independent schools exclusively for students with dyslexia and language-based learning disabilities.  The School has two campuses in White Plains, NY, and a third campus that recently opened in Manhattan. The project is a part of Windward’s strategic initiatives to further advance the School's mission.

The Windward School enrolls students in grades one through nine. The School’s academic curriculum is research-based and multisensory in nature and is designed to give students the skills they need to succeed in school and return with confidence to mainstream educational settings.

Windward’s proven instructional program has set generations of children on the road to reading success and writing proficiency. Westchester Lower School, housed in the original brick building purchased in 1930 by the School’s founder Isabel Greenbaum Stone, is a welcoming place for children in grades one through four, where teachers provide the fundamental instruction so critical for young dyslexic children. Westchester Middle School, located seven miles away, serves grades five through nine and has long been a place where older students acquire and enhance academic skills that will serve them well in secondary school and beyond.

In 2016, Windward opened a third campus located in New York City. This new campus enables Windward to provide its unique instructional program to even more children in need of its services. Windward’s goal across all campuses is to ensure that every Windward student reads with confidence, writes with purpose, and achieves the skills necessary to lead a life of fulfillment and accomplishment.

In addition to educating its students, parents/guardians, and faculty and staff members, Windward has a strong desire to share its knowledge of learning disabilities with the surrounding community and beyond. The School, through the Windward Teacher Training Institute (WTTI), conducts an outreach program that is designed to educate parents/guardians and professionals about learning disabilities and related topics. The positive response to this program, as well as the abundant research showing the deficiencies in most teacher training and professional development programs, indicates a tremendous need for this type of education Windward’s goal is to aggressively expand this program.

“With a School that has nearly doubled in size since our last strategic plan, we found a need to assess effectiveness in our communications and of our events,” says Dr. John J. Russell, Windward’s Head of School. “We look forward to the outcome of Connor’s audit to best position the School in sharing its story and news and celebrating the School’s upcoming milestones.”

We are proud to have The Windward School as a client. Connor Associates Strategic Services, LLC is based in California and has served the market research, planning, and branding needs of 450 private, charter, and independent schools and colleges in the US, Europe, Africa, and Asia over the past 20 years. For more information on the comprehensive strategic services we offer, please visit our homepage.


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