Khun Usa Somboom, President of the International Schools Association of Thailand, announced today that Mike Connor will speak to its member schools on the topic, Boosting Enrollment in a Competitive Environment.
Mrs. Somboon stated, “The International Schools Association of Thailand is extremely pleased to have Connor Associate's President address our upcoming conference in Bangkok on January 27, 2017. Mike’s experience and knowledge in marketing and enrollment within education will be of great benefit to our 120 member schools. Our aim through ISAT is to support our member schools and provide them with professional development and advancement opportunities such as these.”
She continued, "Mike Connor is based in the US and has been working with private and international schools for many years. He is co-author of the National Association of Independent Schools’ (NAIS) book, Marketing Independent Schools in the 21st Century. His white paper, It’s What’s Inside That Counts: Maximizing Internal Marketing, has been digitally published by NAIS and many state, regional, provincial, and international independent school associations. His company, Connor Associates Strategic Services, LLC has worked with over 450 independent, charter, and faith-based schools in the United States, Europe, Africa, and China since 1998."
In this era of extreme competition for sustainable enrollment, much is expected of independent and international schools.
In the United States, both inquires and enrollments are down 10-20% over the last ten years. The international education market in Thailand is also becoming more and more competitive, as new schools open and as trends in the global economy impact expatriate transitions and packages.
"I'm delighted and enthusiastic to be working with this exceptional group of schools, some of which are the leading international schools in the world," Connor stated. "And like our independent schools in the United States, we all need to demonstrate and prove -- not just talk about -- the value we bring to families, students, and being at the forefront of leading educational practice."
"Connor’s presentation and full-day workshop," Somboon says, "will address what schools need to do in order to define their identity and prove their individual value to maintain and grow enrollment in a highly competitive market.
"Connor believes that educational value is measured by consumers when schools offer tangible proof of positive outcomes and return on investment, evidence of leadership, and transformational teaching and learning informed by the latest learning research. These are key areas. In addition, we in Thailand want to build a culture that puts the consumer first, including impeccable customer service, not to mention being able to demonstrate cost-consciousness and stewardship."
The International Schools Association of Thailand acts as the unified voice for international education in Thailand and as a centre for collective action on behalf of its membership. It serves and strengthens its membership by articulating and promoting high standards of educational quality, ethical practices and student learning.