Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Marketing Therapy

with Mike Connor

Loudoun Country Day School (VA) Engages Connor Associates for Comprehensive Market Research and Branding

Connor Associates Strategic Services is pleased to announce a partnership with Loudoun Country Day School in Leesburg, VA. The project includes a comprehensive range of marketing and branding services.


For more than 60 years, Loudoun Country Day School has been serving students in preschool through eighth grade on a sixty-nine acre campus in northern Virginia. LCDS prides itself on its rigorous core curriculum, nurturing environment, and exceptional foreign language, arts, technology and athletic programs. The School strives to cultivate the intellectual, social, emotional, physical, and creative growth of each child and develop a foundation that inspires excellence, builds character, and prepares each child for the challenges and opportunities ahead.

According to Head of School, Randy Hollister, The formative elementary and middle school years of a child's development are vital, and we are privileged to engage the process during the period when an individual's potential for learning is at its highest. Our goal is to discover each child's potential and develop it as much as possible through a robust educational program, an excellent student-teacher ratio, teaching methods that vary according to instructional objectives and student needs, and an atmosphere of respect and love.

Among the strengths of the LCDS educational program is its talented, enthusiastic, dedicated, and nurturing faculty. 

Each year LCDS graduates move on to some of the most highly competitive private schools and academic programs in the mid-Atlantic area. This includes the nationally renowned and highly competitive Thomas Jefferson High School for Science and Technology (ranked by U.S. News & World Report as the #1 public high school in the United States for three of the past five years). Head of School Randy Hollister tells us:

We are excited about our partnership with Connor Associates and the opportunity to gain greater insights about our delivery of our educational mission and the LCDS experience as a whole, viewed both from within and outside our community. This comprehensive, reflective process will allow us to build on our strengths and gain greater awareness of opportunities for growth. Connor Associates will help us achieve our goal of being the school of choice for families within a twenty-five miles radius.

We are proud to have Loudoun Country Day School as a client. Connor Associates Strategic Services, LLC is based in California with offices across the United States. We have successfully served the market research, planning, and branding needs of 450 private, charter, and independent schools and colleges in the US, Europe, Africa, and Asia over the past 20 years. For more information on the comprehensive strategic services we offer, please visit our homepage. 


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