Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Marketing Therapy

with Mike Connor

Join me in Chicago October 26, 2016 for a Special ERB Preconference Workshop

One of the nation's premier private school admission organizations, the Educational Records Bureau, is holding its annual conference October 26-28, 2016 at Chicago's Drake Hotel. Designed for Directors of Admission, Heads of School, Superintendents, Deans, Department Chairs, Teachers, Curriculum Directors, Counselors and more, a special ERB Preconference Workshop on October 26 will feature Exceeding Expectations in Enrollment Management and Retention with veteran independent school marketing and advancement consultant Mike Connor.

In addition to over 40 other scheduled sessions, ours will cover essential skills needed by enrollment officers to succeed in a highly competitive and evolving marketplace, practical ways to discover and communicate your school’s identity and value, the use of predictive modeling to locate and engage your most mission-appropriate family prospects now and five years into the future, and how to maximize the role of teachers, trustees, and all internal constituent groups to raise image, students, and community partnerships.

In an ever-changing and growing marketplace with increasing competition, school success depends on alignment among all leaders, employees, and those you serve. One of our current clients is among Chicago's top schools, and they recently stated,

"Our process with Connor Associates has been intensive and has truly had an impact on our organization as a whole – well beyond marketing. It has strengthened leadership overall, has insured integral connections for faculty around marketing efforts, and has bolstered Board engagement."  

Strong enrollment and retention depends on interconnections and support across the school and the wider community.

To get long-term value from this workshop, we encourage schools to bring a team. Come ready to share your point of view and best practices!

Registration information is available here. Hope to see you in Chicago!


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