Education Marketing and Advancement

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Marketing Therapy

with Mike Connor

Jackson Academy Names Connor Associates for Enrollment Forecasting


Founded in 1959, Jackson Academy in Jackson, Mississippi boasts a strong enrollment of nearly 1,300 students in grades PK-12. The school seeks to maximize its sustainability by engaging Connor Associates Strategic Services, LLC to conduct predictive modeling for enrollment management and five-year forecasting.

The school is a nurturing and spiritual community that seeks to inspire and equip its students to lead lives of purpose and significance. Jackson Academy is currently led by President Cliff Kling, who has been with the School since 2000, previously serving as chief financial officer and general counsel. Headmaster Pat Taylor’s career in education spans more than 40 years at independent schools in the South.

Students at Jackson Academy consistently win recognition in Duke University’s Talent Identification Program, National Merit Scholarship Awards, an 80 percent pass rate in AP exams, as well as athletic, band, and show choir championships.  The school sponsors 20 athletic programs and includes over 200 faculty and coaches, an 11:1 student-teacher ratio.

Connor Associates Strategic Services, LLC is based in California and has served the market research, planning, and branding needs of 450 private, charter, and independent schools and colleges in the US, Europe, Africa, and Asia over the past 20 years. For more information on Enrollment Feasibility and Forecasting, click here.

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