Education Marketing and Advancement

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with Mike Connor

Highland School VA Retains Connor Associates for Enrollment Feasibility and Forecasting


Connor Associates Strategic Services, LLC (CA) has been retained to conduct Enrollment Feasibility and Five-Year Forecasting Research for Highland School, a co-ed independent day school located in Warrenton, Virginia. Founded in 1928,  Highland serves 485 students in Pre-K2 through Grade 12 from nine counties surrounding the Warrenton campus.

At Highland, they believe that every child is unique. As a leader in private school education, Highland students get the tools and opportunities they need to discover themselves and the world around them in an academically challenging yet supportive and engaging environment.

The backbone of a Highland education include the Five C's - Critical Thinking, Creativity, Communication, Collaboration and Leadership, and Character.

According to Head of School Hank Berg, “We believe that an education should go far beyond learning facts, figures, and test-taking techniques. A 21st century education is rooted in essential skills – the Five C’s – that you can use not only through college, but throughout your entire life.”

Highland offers extensive Honors and Advanced Placement courses. More than 75% of seniors take advantage of these course offerings every year. The school also promotes a dedicated Learning Center, which provides direction and instruction to support different styles of learning, and is unique in the region.

Connor Associates Strategic Services, LLC is based in California and has served the market research, planning, and branding needs of 450 private, charter, and independent schools and colleges in the US, Europe, Africa, and Asia over the past 20 years. For more information on Enrollment Feasibility and Forecasting, click here.



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