Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Marketing Therapy

with Mike Connor

Connor Tapped to Lead Workshop for International Admission Organization

Connor Associates President Mike Connor has been tapped to lead a full day workshop at the ERB (Educational Records Bureau) 2016 Annual Conference, “Unlocking Excellence,”  in Chicago, October 26-27, 2016. Connor will present and facilitate working groups on strategy and tactics for Exceeding Expectations in Enrollment and Retention.  Special Early Bird pricing for followers of Connor Associates save over $100 with registration promo code MCFF.  (HURRY!! Discount effective through June 30, 2016.)

The full day Workshop on October 26 will center around four critical themes:

  1. Review essential skills needed by enrollment officers to succeed in a highly competitive and evolving marketplace 

  2. Learn practical ways to discover and communicate your school’s identity and value

  3. How to use predictive modeling and lead nurturing to locate and engage your most mission-appropriate family prospects, and to build a measurable direct mail and direct relationship word of mouth campaign to convert them to inquiries and visits.

  4. Maximize the role of teachers, trustees, and all internal constituent groups to raise image, students, and community partnerships.

In addition to the Workshop, Connor will host a one hour session October 27 on Enrollment Feasibility and Five-Year Forecasting.

Connor, who started a career in education as a teacher but soon stepped into nearly every administrative role in independent schools, has a unique 360 degree viewpoint on educational quality:

Our families—those we want to attract, enroll, retain, and keep as lifetime customers – demand and deserve the highest standards in education. They want to see proven outcomes and a tangible return on investment. They expect engagement, connectivity, customer service, and pride of association.

They want evidence of transformational teaching and learning. They want to know we can prove we are cost-conscious and good stewards of their investment in education.

They expect a program and teachers that will instill and reinforce the timeless attitudes, skills, and personal values that will lead to success—whether they define success as college preparation, or leading a purposeful, meaningful life that will contribute to making the world their children will inherit a better place.

School success depends on alignment among all leaders, employees, and those you serve. Although the focus of the workshop is enrollment management and increasing revenue, strong enrollment and retention depend on interconnections and support across the school and the wider community. To get long-term value from the workshop, we encourage schools to bring a team that may include enrollment officers, communicators, marketers, fund raisers, board members, divisional directors, business officers, and heads of school.

Other Exciting Conference Highlights:

Amazing Keynotes:  As part of the theme of "Unlocking Excellence," ERB is excited to bring you two unique keynotes which will educate, motivate, and invigorate attendees to unlock excellence in themselves, in their schools, and in their students!

Opening Keynote: The Second City Improv Group—this fun, interactive keynote will show us all how active listening, being flexible and thinking on your feet can help us (and our students) succeed and “unlock excellence” in our ever-changing worlds!

Closing Keynote: Noted Authors, Instructors, Presenters and Specialists in SEL (Social and Emotional Learning) Anabel Jensen and Susan Clark will engage us in an interactive panel discussion about the importance of SEL traits such as persistence, resilience, curiosity, conscientiousness and creativity to an individual's academic, career, and life success.

Education Sessions: The main conference will feature over 40 sessions lead by colleagues from ERB schools on the topics of Data Analysis, Curriculum and Learning, Admission, and Social and Emotional Learning, including:         

Visits to three renowned Chicago area schools, allowing attendees the unique opportunity to tour school facilities and hear from a variety of campus faculty and staff.

Beginner and advanced CTP workshops,  allowing users of the CTP to learn from ERB Consultants about interpreting CTP data and understanding CTP reports.

          Many more! Session on talking to parents, data analysis, memory, instruction, specialty sessions with author Ben Carpenter on Teaching High School Seniors How to Choose, Get, and Do a Great Job in the Real World, and much more!!!

Plus Networking among Friends, Peers and Colleagues!  One of the highlights of the ERB conference is the networking experience with colleagues from around the world. Chicago offers one of the most unparalleled dining experiences in the country with every type of cuisine available within walking distance of The Drake Hotel. This year ERB is dedicating Thursday evening, October 27th to a “Birds of a Feather” Dine Around in the city, complete with "Birds of a Feather" discussion topics, to bring together like-minded people talking about topics of mutual interest. 

The 89th Annual ERB Conference provides a great opportunity to learn and network with colleagues from around the world. Please plan to join us in Chicago for what promises to be an exciting conference. 

Let's connect!

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