Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Marketing Therapy

with Mike Connor

Connor to Keynote North Carolina Association of Independent Schools Annual Summit

Connor Associates' President Mike Connor has been selected to facilitate a workshop for the North Carolina Association of Independent Schools. The workshop will be offered in two locations, November 8, 2017 in Charlotte and November 9 in Cary (Raleigh-Durham area). The focus is on Exceeding Expectations in Enrollment Management and Retention.

The workshop will cover discovering and communicating school identity and value; finding, enrolling, and keeping those families who share your core values; getting internal alignment by defining everyone's role in building bridges across the institution and into the community; and key skills needed by enrollment managers in order to meet an ever-changing marketplace with increasing competition from new types of schools.

According to NCAIS Executive Director Linda Nelson, "Professional Development is at the core of our association's mission; it is our centerpiece.  Each year we offer 20-25 high quality workshops for our 85 member schools across the state." 

"We are thrilled Mike will be the keynote presenter for our Second Annual Bonus Summit. It was a priority of our Board to engage an industry leader in enrollment management, branding, and internal marketing for this event. Mike brings experience in those areas and many more."

Workshop participants will explore, discuss, and share insights on discovering, refining, and communicating your school's authentic brand and identity; creating a value proposition unique to your school that can help overcome concerns about cost; maximizing the role of teachers and trustees in raising image, students, and community partnerships; critical research tools that will help build a strategic marketing and communication plan; and getting every major constituent group in your school community to advance your mission.

"It is my hope that participants come to workshop willing to roll up their sleeves with Mike and leave with new tactics, strategies, and tangible next steps to take back to their leadership teams," Linda continued. "Mike and I hope they walk away inspired with ideas that will have a big impact for their school!"

Interested individuals or school teams can learn more about NCAIS and register here.

Connor Associates Strategic Services, LLC is based in California and has served the market research, planning, and branding needs of 450 private, charter, and independent and international schools and associations globally for the past 20 years. For more information on Connor Associates please click here.

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