Education Marketing and Advancement

Objectivity, transparency, and a collaborative spirit

Marketing Therapy

with Mike Connor

Connor Associates Partners with the Virginia Association of Independent Schools: All Hands on Deck!

Connor Associates' President Mike Connor will offer a full day workshop in Richmond, VA on April 20, 2017 on the topic: All Hands On Deck: Exceeding Expectations in Enrollment Management and Retention. The program will cover: 

  1. Discovering and communicating school identity and value
  2. Finding, enrolling, and keeping those families who share your core values
  3. Getting internal alignment by defining everyone’s role in building bridges across the school and into your  communities
  4. Key skills needed by enrollment managers in order to meet an ever changing marketplace with increasing competition 

We will explore, discuss, and share insights on:          

  1. Creating leads and inquiries. How to use big data, predictive modeling, and lead nurturing to locate and engage full-tuition paying families who share your values, and to build a word-of-mouth

  2. Campaigns to convert them to inquiries and visits

  3. Discovering, refining, and communicating your school’s authentic brand and identity

  4. Creating a value proposition unique to your school that can help overcome concerns about cost

  5. Maximizing the role of teachers and trustees in raising image, students, and community partnerships

  6. Critical research tools that will help build a strategic marketing and communication plan

  7. Getting every major constituent group in your school community to advance your mission

Attendees will leave with tangible action steps to discover and communicate a differentiated identity, brand, and value proposition.

Interested individuals or school teams can learn more and register here.


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